About Us

Welcome to Samrila, your go-to destination for exquisite handcrafted jewelry. We specialize in creating and curating luxury pieces that blend timeless elegance with contemporary design. Our collections feature a harmonious fusion of traditional craftsmanship and modern aesthetics, resulting in jewelry that's not just an accessory but a work of art.

At Samrila, we believe that every piece of jewelry tells a story. Whether it's a delicate necklace for everyday wear or a statement ring for special occasions, our creations will become cherished parts of your personal narrative. We take pride in offering pieces that are as unique as the individuals who wear them.

Our Story

Samrila was born from a passion for beauty and a deep appreciation for artisanal craftsmanship. Founded by Amira Patel, our journey began in a small workshop in New York City's Diamond District. Amira, coming from a long line of jewelers, wanted to create a brand that honored their family's legacy while embracing modern design sensibilities.

Samrila's journey has just begun, but we're already making strides in the online jewelry retail space. Our recent launch marks our first significant milestone, bringing our curated collection of global jewelry to customers worldwide through our state-of-the-art e-commerce platform.

From the outset, we've focused on building partnerships with skilled artisans and reputable workshops from various countries, including Italy, India, and Japan. These collaborations allow us to offer a diverse range of jewelry styles and techniques, reflecting the rich tapestry of global craftsmanship.

Our vision extends beyond just selling jewelry. We aim to become a platform that connects cultures, celebrates artisanal skills, and brings the stories behind each piece to our customers. As we grow, we look forward to reaching more milestones and sharing our journey with our valued customers.

Our Core Values

Quality and craftsmanship are at the heart of everything we do at Samrila. Each piece undergoes rigorous quality checks to ensure it meets our exacting standards. We believe that true luxury lies in the details - the precision of a cut, the smoothness of a setting, the brilliance of a stone.

Customer satisfaction is paramount. We strive to provide an unparalleled shopping experience, from browsing our collections to wearing our pieces. Our dedicated customer service team is always ready to assist, whether you're seeking advice on styling or need information about our products.

Another core principle at Samrila is sustainability. We are committed to ethical sourcing and environmentally responsible practices. Our gems are conflict-free, and we use recycled precious metals wherever possible. We also support local communities by partnering with small-scale artisans and workshops.

Our Products

Samrila offers a diverse range of jewelry to suit every style and occasion. Our collections include:

• Necklaces: From delicate pendants to statement chokers
• Rings: Engagement rings, cocktail rings, and everyday bands
• Earrings: Studs, hoops, and chandelier styles
• Bracelets: Tennis bracelets, bangles, and charm bracelets
• Anklets and body jewelry

What sets us apart is our "Traditions Jewelry" collection, which celebrates and preserves diverse cultural heritage through exquisite craftsmanship. This unique line features pieces inspired by traditional jewelry designs from various cultures around the world, reimagined for contemporary wear. Each item in the collection tells a story, blending time-honored techniques with modern aesthetics.

Our Workmanship and Materials

At Samrila, we use only the finest materials in our creations. Our gold jewelry is crafted from 14k and 18k gold, sourced from responsible refineries. For silver pieces, we use 925 sterling silver, known for its durability and luster.

We work with a wide array of gemstones, from pearl, rubies, and topaz to more unusual stones like tanzanite and carnelian. All our gemstones are ethically sourced and certified by reputable gemological laboratories.

Our jewelry is handcrafted by skilled artisans who have honed their craft over decades. Some pieces feature intricate techniques like milgrain edging, filigree work, and hand-engraving. We also employ modern technologies like 3D printing for precision and consistency in our more complex designs.

We're particularly proud of our in-house enameling workshop, where we create vibrant, colorful pieces using traditional cloisonné and champlevé techniques.

We invite you to explore our collections and find the perfect piece to express your unique style. Visit our online store to browse our full catalog, or contact us for personalized assistance in choosing or customizing your jewelry.

At Samrila, we're not just creating jewelry - we're crafting experiences and memories. Join us on this beautiful journey of self-expression and artistry!